Which of these ad lines for my upcoming feature film Over-the-Rhine works best? Click on Leave a Comment below and write 1, 2, or 3 (additional comments welcome).
PLEASE VOTE!
Your responses will determine which tagline is used!







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#1… do I win?
I like #2 the best. I believe the question posed is the one more often asked than the first. Christians as well as the un-churched can relate to it. This could be a draw for a wider audience.
While #3 has the same question and could help people relate to why the question is being asked because we know the circumstances, the declaration at the top gives a little too much away (IMO). My family experienced the tragedy of a 10-year-old child (my niece) being murdered. If I wasn’t so devoted to God and sure of His character, I may have been asking “How do you forgive the unforgivable?” a million times and still not been able to have peace.
I also believe the statement about her son takes up space. I lean toward “clean” in movie posters and book covers. They should be like billboards. Get your message in with 13 words or fewer.
Thanks for asking, Mitch. Hope this is a “killer” winner for you. God bless you over and over again.
Thank you, Paula!
#1
#1 is my favorite, since it’s a slightly different look at the question of forgiveness, one we don’t think about a lot. It caught my attention immediately, while the other catchphrases I sort of slid right over since you see it fairly often.
#3 is my second favorite, since it’s like it’s asking “how can you forgive someone who’s taken so much from you?” It’s dramatic, heart-wrenching, and attention-grabbing. It does run the risk of spoiling too much for some people though. 😉
Hope this helps! I’m honored to be consulted! 😃
Thanks, Kat!
#3 Sets up the conflict.
#2 — I’m in agreement with some of the other commenters — you don’t want to reveal too much, while still catching potential viewers’ attention. I look forward to seeing this someday!
I like #2.