To read about the origin of the famous movie tagline, click here.
WordPress Is at It Again!
It’s true: in cyberspace, no one (at least no one at WordPress) can hear you scream. Why do I say this? Because for the last two-and-a-half years, WordPress has been steadily auto-unsubscribing my subscribers faster than they’re signing up. But this apparently wasn’t fast enough, so they’ve started lopping off Antarctic iceberg-sized chunks. A few weeks ago, while I slept, they unsubscribed over 700 subscribers in one swell foop! Result? Half of my “new” subscribers are actually re-subscribers. Still, the majority have no idea what’s happened, and go on to live sad, Mitchless lives.
So I contacted the good ol’ WP, and here’s what I learned:
2/3rds of My Email Subscribers Never Receive Them!
A very pleasant AI Agent told me this was because a majority of my email subscribers are either “Bounced” or “Paused.” “Which means what?” I queried. The friendly AI Agent explained:
Bounced…
…means a subscriber’s email account is set up to block (“bounce” back) some or all emails from WordPress. When this happens, it makes WordPress look like a spammer, and WordPress (understandably) doesn’t like that, so they “suspend” that email subscription. In order to be unsuspended ⇒ the subscriber needs to “whitelist” me with their email provider. (Which sounds kind of racist but it simply means, “tell them I’m one of the good guys.”)
Paused…
…means that, despite having signed up to receive emails from me, the subscriber has actually turned off the option of receiving emails from WordPress. Once again, this “suspends” their subscription. So, to receive emails of my blog posts ⇒ the subscriber needs to turn emails back on in their WordPress Settings.
“But why, since this is happening to huge numbers of people, is WordPress unsubscribing them, instead of informing them about the problem and telling them what to do?”
“I don’t know,” AI replied. “That’s a very good question!” So AI connected me to a HE (Happiness Engineer) who told me AI was “confused.” If I want this to stop happening, the HE (who may actually have been a SHE or a THEY) very helpfully suggested that I tell all of my subscribers how to fix the problem (see above) in a blog post like this one.
“Which the people affected by this problem will never actually see!” I screamed into cyberspace.
I think I like my new AI friend a little better than HE.








