I’m not impressed with “smart” marketing. I’ve received smart (targeted) ads for:
- Lacrosse equipment (a sport I have no interest in)—because I bought Lacrosse gear for a nephew who was into it for three months when he was 14 (he’s now 22).
- Girl Scout activities in Burlington, Vermont—because a person I don’t know, who leads a Vermont Girl Scout troupe, once connected with me on LinkedIn.
- Invitations to friend Brazilian nuns (on Facebook) who speak only Portuguese—because I have English-only speaking church friends in the U.S.A.
I once read an article about doomsday preacher Harold Camping, who predicted the Apocalypse in 2011 (Update: it still didn’t happen), and for a year after that I received offers to buy camping gear.
Ah, but smart marketing is more sophisticated now. Right?
Here’s my latest:
I live in Cincinnati, a 45-minute drive from Dayton, Ohio, so when I’m planning to fly somewhere I often check to see if airfares are cheaper from there. Result? I now get updates…every…single…day…on “specials” from Cincinnati to Dayton. Flying from Cincinnati to Dayton (factoring in drive time to the Cincinnati airport, which is roughly the same distance away as Dayton, check-in, flight, deboarding, and car rental): 2 ½ hours.
Ah, but what about the cost? After all, that 45-minute drive to Dayton and back eats up $8.00 worth of gas money! Trip Advisor, on the other hand (the ones sending me the “smart” ads), can fly me there and back for as little as $500!
Wait a minute…
Are there really $500 (sale-priced) flights from Cincinnati to Dayton? Apparently there are. More to the point: Are there actually people stupid enough to purchase those flights?
Here’s what I’ve figured out: Computers aren’t dumb, people are. On the other hand, there’s a silver lining: As long as computers are programmed by people we’ll never have to worry about a Terminator-style apocalypse. Instead, the robots will show up in 2011 (finally proving Harold right!), buy camping gear, and book $500 flights to Dayton to watch Brazilian nuns play Lacrosse with Girl Scouts from Vermont!
P.S. If you’re seeing this post, it’s because you were strategically targeted due to your interest in “fluff pieces” (down pillows on sale today only!) written “by Mitch Teemley.”
🙂 Amen! I am thankful “they” are only so smart.
Good one, Mitch.😂😂😎
And this is why I don’t waste money promoting products on social media.
Smart man!
Thank you 😊
I’ve been getting ads for table saws …
I once looked at a chair for sale, now my internet life is furnished with chairs & more chairs. All sorts of items are piling up on the chairs because I searched for a fashionable purse for my daughter’s birthday. Dozens of purses are piled on the chairs which are also draped with fashion apparel the “smartazz” marketing world thinks I need to go with the purse I didn’t buy. The latest drop on my screen are a pair of stiletto heels that tie at the ankle with biker chain. I mean, really.
I have no idea how Zillow got into the mix, probably because they see how crowded things are getting with all the chairs, (which now have accompanying tables and rugs). but anyway, Zillow offered a home in a place I would never want to live for only $2,950,00 (now reduced). So my credit rating must be WAY better than I ever thought.
;>)
😀
So maybe I should untarget myself? I usually don’t notice the ads to be honest, although on the odd occasion I’ve realised it was targeted.
💕💡🎉
You’re spot on! I was on the phone months ago with my sister-in-law, and I mentioned that I missed eating cereal and wished there was such a thing as low carb cereal. Got off the phone, and there on FB was an add for – you guessed it – low carb cereal. I had never looked it up and didn’t even know it was a thing. I don’t laugh anymore when people say “they’re” listening to us!
From a phone call? Hmmm…
Yes. I really couldn’t believe it. Another surprising moment for me was last Christmas when a friend came to visit. We were sitting in my living room. My phone was on an end table beside the couch where I was sitting, between the two of us, and it wasn’t on. I said something and suddenly Siri came on and said that she didn’t understand what I had said. My friend and I were pretty freaked out by that. I turned Siri off right then and haven’t turned it back on since. 😕
I do want to say that I love the humor in your post. Sometimes I write a funny blog and people get all serious with their answers, which is what I think I just did on yours. 🤭 So I want you to know I did laugh at your post and I found it, as always, very funny and enjoyable to read.
Aw, thanks, Patty.
See my Post ….VOICES……
They are listening, carefully.
Where will I find that post, MD?
But they insist no one is tracking us right?! My husband and I joke about it all the time, I will mention something to him while sitting in the living room (where our Google home is btw) and the next day, ads for whatever I mentioned are everywhere! I can’t think of a specific item at the moment, but it matters not, most of your readers have mentioned getting the same result, lol.
Yep, Big Brother-Advertiser is Watching.
Alan King could not have told it better!
Lol. 😀 You’re writing about fluffy things, and I’m writing about puffy things. Lol. Nice!
That’s why I use an ad blocker.
Terrifying, actually. 😳
But I swear, it’s so fun to mess with the smart marketing… I look up off-the-wall things then laugh hysterically when the ads start to appear. As for Siri, it stopped bothering me when I called it a dumb a**…
Poor traumatized algorithm.
…happy I’m not traumatizing people, at least I hope not
Oh my gosh! Yes!!!!! Ha ha ha ha ha!
George Orwell was ‘spot on’ and your post made me laugh, Mitch. 🙂
That Dayton lacrosse match sounds fab. I hope they bring cookies. Fun post, Mitch. Thanks.
♥.
;>)
LOL! P.S. I was born in Springfield, Ohio and lived my youth across the Midwestern states. No wonder I like your worldview and sense of humor so much!
Ha! I think your prediction may just be true.
So true!
Hmmm….interesting thought. I would love to see a movie where Arnold the Terminator comes back as a Three Stooges fan.
Hasta la vista, baby–woop-woop-woop!
Ha!
Smart marketing or marketing is just something short & to the point. On TV, they only have 15 seconds to run an ad. I do ads all day long & you really need to find out a lot & spend a lot of time just to make ads that work. I really love how you make your smart marketing on the 4 things that you engaged in; just once. Marketing that really changes how you look at products now or in the future.
Smart marketing only works if we do a smart targeting. If the same advert is shown to all the viewers (as in the case of the Television) you can never achieve the results as in case of e-marketing. Secondly, at times you may not even know the full product range of a particular “sports” company and they may provide you with products you never imagined they would stock. For instance, sports persons may need some anti-pain sprays. Depending upon the local laws you may get to see one in the sports store.
It is our responsibility to clear our activities every once in a while to refresh stuff like that. Clear your history and you might have a better experience, online.
Very funny and quick read. I agree that these mistargeted or unfocused targeting is indicative of user error!
Now you’ve got me curious. What errors am I committing?
Fantastic I loved it! This article is very helpful for me. Thanks for sharing with us.
Forgive me for doubting you, Bettie, but your comment indicates that you didn’t actually read the post. Am I mistaken?