My Super Bowl Ad!

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(Note: You can skip to the video below, if you want to, but I’m guessing you’ll enjoy it even more if you read this first)

Super Bowl has been the most watched event on American television for fifty years. (For my non-U.S. friends, Super Bowl features a game played with a miniature zeppelin that only American’s [and a few Canadians, eh] call a football. Oh, and Aussie’s have their own funny version–but, then, they have their own funny version of everything.)

Super Bowl commercials are seen by more people than even the biggest Hollywood blockbusters. Hence, making a Super Bowl TV ad can be a shortcut to glory for filmmakers. So when a killer Super Bowl ad idea popped into my head, I ran with it!

Every year, Doritos sponsors a “Crash the Super Bowl” contest. The winner not only gets their home-made commercial seen by over 100 million people, they get a cool-ranch million bucks and a Hollywood contract to boot!

The only problem was that my idea was big—really big—and my budget was small—really small.  Like. Non-existent.  My Doritos commercial involved a British Sequence 05.Still001archaeologist in a mummy’s tomb and a royal entourage in an ancient Egyptian court. How could I possibly pull this off?

As soon as I’d hatched my idea about Doritos-loving Pharaoh Amenhochip (“Chip”) the 48th, I started calling movie biz friends in Cincinnati and very smoothly and persuasively…begging for help! Two key people came on-board: Jeff Barklage, an Emmy-winning director of photography, and Lynn Meyers, casting director for every Hollywood movie made on location here. Once they were attached…

Some of the region’s most talented people threw in: an in-demand editor, a brilliant costumer, a top make-up and hair designer, and a scenery-making genius who once built (for The Shawshank Redemption) a styrofoam wall that was indistinguishable from the rest of the 120 year old stone prison. Shawshank-Redemption-Prison-Tour

In addition, my agent found a gifted British comedian to play my over-the-top archaeologist and a popular TV actor to play Pharaoh’s long-suffering Royal Architect. Then, in a shameless act of self-promotion–and because I work for free–I cast myself as Pharaoh Chip. Everyone agreed to work for a share of the winnings—if we won.

There was one final hurdle: Where to shoot our mini-epic? Cincinnati is located on the Ohio River. But to say it looks like the Nile would be an act of (wait for it) denial (rim shot). In addition, there are very few Pharaoh’s palaces here. And then a friend CreationMuseum21 told me that the Creation Museum—just 20 minutes away—had a full-blown Egyptian courtyard! And they said, “Yes!”

(Cue angelic choir.)

So for six very early morning hours before the museum opened, our cast and crew of thirty lit, staged, and filmed a golden age movie classic that lasts exactly 30 seconds (Note: this is actually the lavish 47 second Director’s Cut version).  Well, what are you waiting for?  Make some popcorn and watch it now!

Did we win? No. But we were one of the three most watched videos in the entire contest—out of more than 8,000 entries—receiving major kudos along the way, including “favorite” status from three previous years’ winners!  Still, alas, the Doritos judges chose us not.

Will I make another Doritos ad?



I have this idea…

But either way, it was one of the coolest experiences of my life. Plus, it produced a gaggle of talented new friends, many of whom will be working (cue searchlights) on…

 The new feature film we’re shooting this spring!

About mitchteemley

Writer, Filmmaker, Humorist, Thinker-about-stuffer
This entry was posted in Humor, Popular Culture & Entertainment, Videos and tagged , , , , , , . Bookmark the permalink.

57 Responses to My Super Bowl Ad!

  1. You took your idea and ran with it … kudos to you! You’ve broaden your network and made all sorts of connections. Can’t wait to see what you do next. 🙂

    Liked by 2 people

  2. Man oh man, Mitch, that is a great ad! You should’ve won – what were the judges thinking? I never noticed how much those chips resemble the Great Pyramids.🔺

    Liked by 1 person

  3. “Denial.”

    Hilarious. I love it!

    Liked by 1 person

  4. It’s a winner in my books 🙂 🙂 🙂 Brilliant, now we know the secret of the Great Pyramids, yummi 🙂

    Liked by 2 people

  5. That’s hilarious! So sad it didn’t win.

    Liked by 1 person

  6. nanciec13 says:

    Really fun! You should’ve won!

    Liked by 1 person

  7. Mitch, I laughed myself silly over this. You know, I used to be the head of the advertising division at Doritos—you’ll note I said…used to be. Had I selected your commercial (as any sane individual would have), instead of that ridiculous pyramid scheme I went with, I might not be the broken man I am today. And to think I owe it all to you Pharaoh Chip. Seriously though, that was great, Mitch! It’s what a Super Bowl commercial should be, and I particularly loved reading about the background behind it. Fabulous and real genius! 😀

    Liked by 2 people

  8. Loved it! It would have gotten my vote!

    Liked by 1 person

  9. Oh wow! You’re a winner in my book. Can I be an extra in your next ad?

    Liked by 2 people

  10. Bravo. That was really cool. Would have been a winner in my book. ☺

    Liked by 1 person

  11. dawnlizjones says:

    YOU HAVE MY VOTE! (too bad they didn’t ask me….)

    Liked by 1 person

  12. theancients says:

    “I want that!”. Brilliant!

    Liked by 1 person

  13. Funny and genius ad! 🙂 How many ads did you make in your lifetime?

    Liked by 2 people

  14. Yu/stan/kema says:

    That video really made me laugh.

    Liked by 1 person

  15. Very good! It should have won!

    Liked by 1 person

  16. Nancy Ruegg says:

    That is one memorable commercial — SO clever, Mitch! Doritos blew it.

    Liked by 2 people

  17. Barb Knowles says:

    So good and so funny. And has exactly what one would hope for in an ad…that it’s based around the product and that we always remember the product.

    Liked by 2 people

  18. Barb Knowles says:

    Can’t talk now. I have to go buy Doritos.

    Liked by 1 person

  19. Eli Stevens says:

    Very cool…and well done. I can totally see that playing on the Super Bowl telecast which I may or may not be able to watch fro pm SE Asia.

    Liked by 1 person

  20. Roos Ruse says:

    IMHYIO your ad should have taken first place.

    Liked by 1 person

  21. radiostudy says:

    Oh yes!! That WAS funny! Thanks, Mitch! Anne

    On Fri, Feb 5, 2016 at 11:45 AM, Mitch Teemley wrote:

    > mitchteemley posted: ” (Note: You can skip to the video below, if you want > to, but I’m guessing you’ll enjoy it even more if you read this first) > Super Bowl has been the most watched event on American television for fifty > years. (For my non-U.S. friends, Super Bowl features ” >

    Liked by 1 person

  22. johnlmalone says:

    loved it! what a hoot 🙂

    Liked by 1 person

  23. This is extraordinary and HYSTERICAL!

    Liked by 1 person

  24. Pingback: Here’s To Exposing My Readers | In My Cluttered Attic

  25. Carol Golembiewski says:

    Enjoyed the ad. Worth a share on twitter.

    Liked by 1 person

  26. smzang says:

    I just saw a V8 juice commercial and if you are not in it,
    you have a twin. Is it you? If not, have you seen the commercial?
    It ends with you or your doppelganger on the label of the V8 can.

    Liked by 1 person

  27. mitchteemley says:

    Reblogged this on Mitch Teemley and commented:

    On the fly today, so I’m reposting this video of My Super Bowl Ad for those who haven’t seen it and for those who are willing to invest 47 seconds to watch it again. You’ll be glad you did (he said modestly)!


  28. Hi Mitch,
    It impressed me as rather amateurish. The idea is great. Love the triangle-shaped Dorito receptacle on the sarcaphogus that turns and then the mummy’s grab of the Dorito. With more budget and hence more professional acting actors and better cutting, I think you might have won. VMK

    Liked by 1 person

  29. I want to see what did win because that was fabulous! How could anyone else’s have been better?!?

    Liked by 1 person

  30. BelleUnruh says:

    Absolutely loved it!

    Liked by 1 person

  31. Pingback: A Month My Life Changed | Mitch Teemley

  32. Genuine lol here. Super cheesy, just like Doritos. That Pharaoh bloke was a bit weird, though…

    Liked by 1 person

  33. TEP336 says:

    Mitch, I fail to see how this didn’t win. Clearly whomever was judging was somehow deficient. This commercial is hilarious! Very well done.

    Liked by 1 person

  34. Just saw this and loved that the hand came out and grabbed the bag!

    Liked by 1 person

  35. You were robbed of the win that rightfully should have been yours!!

    Liked by 1 person

  36. Lesley says:

    That’s hilarious! 😂

    Liked by 1 person

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