My Super Bowl Ad!

Sequence 05.Still006

(See video below)

Super Bowl is the most widely viewed event in America. For my non-U.S. friends, it centers on a game played with a miniature zeppelin that only Americans (and Canadians, eh) call a football (Aussie’s have their own funny version, but then they have their own funny version of everything). Bottom line: it’s huge! I even gave my wife a Super Bowl-themed Valentine’s Day card this morning — after we’d watched our new hometown team (Bengals) narrowly lose to our old hometown team (Rams) last night!

Super Bowl commercials are watched by more people than the biggest superhero movies! For years, Doritos sponsored a contest. The winner not only got their home-made commercial seen by over 100 million people, they got a cool-ranch million bucks and a Hollywood contract to boot! So, when a killer Super Bowl ad idea popped into my head, I ran with it (note clever football reference).

The only problem was: my idea was big, really big, and my budget was small, really small. Like non-existent. It involved a British archaeologist in a mummy’s tomb and an ancient Egyptian court. So, as soon as I had my script about Doritos-loving Pharaoh Amenhochip the 48th, I started calling my talented friends and asking (begging) for help (we’d share the prize money)! Sequence 05.Still001Once Emmy-winning cinematographer Jeff Barklage and Lynn Meyers, casting director for every Hollywood movie shot in this region, came on board, we were half-way down the field. Then an in-demand editor, a brilliant costumer, a top make-up and hair designer, and a scenery-making genius who’d once built a styrofoam prison for The Shawshank Redemption all signed on. Finally, in a shameless act of self-promotion–and because I work for free–I cast myself as Pharaoh Chip.

But where could we shoot our little epic? Cincinnati is on the Ohio River, but to say it looks like the Nile would be an act of, um, denial. In addition, there are very few ancient Pharaoh’s palaces here. And then a friend told me that the Creation Museum—just 20 minutes away—had a full-blown Egyptian courtyard! Cue angelic choir! And so, for six hours before the museum opened, our cast and crew of thirty lit, staged, and filmed a 47-second-long golden age movie classic.

And now you get to watch it for free!

Out of over 8,000 entries, we were one of the three most watched videos, even receiving “favorite” status from several previous years’ winners! But alas, the Doritos execs did not give us the trophy. Nevertheless, it was one of the coolest experiences of my life, indirectly leading to my working on half-a-dozen feature films, and becoming part of a whole new team of super-pros.

Talk about a great Valentine’s Day gift!

About mitchteemley

Writer, Filmmaker, Humorist, Thinker-about-stuffer
This entry was posted in Humor, Memoir, Movies, Videos and tagged , , , , , . Bookmark the permalink.

83 Responses to My Super Bowl Ad!

  1. I love it, Mitch! I can’t believe it didn’t win. Has it aired anywhere else? The Doritos people are crazy if they don’t want to use it.

    Liked by 3 people

  2. ejstoo says:

    It should have won.

    Liked by 3 people

  3. Les Phillips says:

    Phenomenal! The best ad by far. I’m a transplanted Ohioan, Columbus, now living in the frozen north, Minneapolis. Cheered for the Bengals. But they are inspiring. Especially for Vikings fans. The Vikes haven’t seen the Super Bowl for 47 years. Go Bengals. and Go Mitch. Great work.

    Liked by 2 people

  4. lesphill says:


    A couple weeks ago, this guy gave me a really favorable comment on one
    of my articles. I looked at his site and signed up for his emails.

    This is what I just got. The back story on the Super Bowl ad is great.

    Enjoy,     zzzzzzzzzzzzz


    Liked by 2 people

  5. simba frank says:

    HAhahah that is hilarious so that’s where the pyramids came from

    Liked by 4 people

  6. Best laugh and best Valentine today, so far!

    Liked by 2 people

  7. Very, very clever! I loved it!!

    Liked by 4 people

  8. Creative and entertaining. Love it! I don’t watch the Super Bowl so I miss out on the ads.

    Liked by 3 people

  9. bersinink says:

    Better than any of the ones they had on last night…fantastic and clever idea!

    Liked by 2 people

  10. Your commercial should have won Mitch!

    As to yesterday, Joe Burrow is still clutch. How tragic though for the receiver who took his eyes off the ball on the key Bengal down late in the 4th quarter. Hope it motivates him to be back next year, when the Bengals win the whole thing.

    Liked by 2 people

  11. This was super Mitch! Thank you for sharing ✨✨

    Liked by 2 people

  12. Erika says:

    Wow, this commercial is awesome! Great idea with all the details and so funny. Even though it did not win, it is an enrichment for everyone who watches it. Compliment!

    Liked by 2 people

  13. alsavignano says:

    Your commercial is a winner with me!

    Liked by 2 people

  14. Great to have special needs pups featured…I’ll look out for the Youtube screening.

    Liked by 2 people

  15. ellie894 says:

    Mitch, this is fantastic! I love it! 😄🏈🥳

    Liked by 2 people

  16. capost2k says:

    I though Super Bowl was kind of like a Big Salad, ala Elaine of Seinfeld! 😁

    Liked by 2 people

  17. pastorpete51 says:

    Too funny Mitch!! You won over the toughest audience on the planet – (My wife) and I’m off to buy some Doritos right away…well soon….or maybe tomorrow! Thanks!!

    Liked by 2 people

  18. murisopsis says:

    Great ad! I showed it to my husband he loved it! His comment was “So much better than the dumb on with the jungle animals this year” So add 2 more votes for your ad!! Those Dorito execs don’t know what they are doing!!

    Liked by 2 people

  19. Michele Lee says:

    Wow! Fun and fantastic! 👏🏻

    Liked by 2 people

  20. Wow. That’s so funny. I can’t believe you pulled that off. Congrats on all the views, Mitch.

    Liked by 2 people

  21. That one is cool. I like it😊

    Liked by 2 people

  22. A winner by my vote. I kept replaying to laugh again and again. Loved the line, “Who am I, a hamster?” Brilliantly executed, Mitch!

    Liked by 2 people

  23. Love it! Wish they still held the contest!

    Liked by 2 people

  24. karanoel says:

    Absolutely love this! Can’t believe it wasn’t chosen!

    Liked by 2 people

  25. TEP336 says:

    I remember that commercial! It was hilarious! Fantastic job, Mitch.

    Liked by 2 people

  26. rabirius says:

    Well, I think it is becoming more and more popular in Europe.
    I read in the paper that a lot of people stayed up all night to watch it (I didn’t. I’m not really into watching sports. 🙂 )and you can even bet on one of the teams.

    Liked by 2 people

  27. Apostolis X says:

    Doritos is my favorite snacks
    Pretty funny commercial
    Used to buy them on lower offer from super markets

    Liked by 2 people

  28. Kathleen Ellerman says:

    Such a smart idea! Great commercial and it should have won!!

    Liked by 2 people

  29. revruss1220 says:

    That was AWESOME! Those judges don’t have their heads on straight. You wuz ROBBED!

    Liked by 2 people

  30. Jennie says:

    I love the Doritos ads! Yours was hilarious and should have won. I thought their Super Bowl ad this year was #2. Honestly, #1 was the Boston Dynamics robots. That guy at the end is the owner. As you know, my class loves their robots.

    Liked by 2 people

  31. Pingback: My Super Bowl Ad! – CURIOSIDADES NA INTERNET

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  33. jmfayle says:

    Still lovin’ your style, Mitch 😂.
    ..even if it’s ruined your shot at being President!
    Carry on!! 😎

    Liked by 2 people

  34. Pingback: My Super Bowl Ad! – Nelsapy

  35. Kristi Ann says:

    ha ha ha Really Funny ROFL!!

    Love ❤ Always, YSIC \o/

    Kristi Ann

    Liked by 3 people

  36. What a brilliant commercial! Very funny.

    Liked by 1 person

  37. so COOL! you were robbed.

    Liked by 1 person

  38. It’s way cool and funny. I’m glad it was a good experience for you!

    Liked by 1 person

  39. Pingback: My Biggest Hits of 2022 | Mitch Teemley

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