I’ve always had a love/hate relationship with advertising. Back in the 80s, I was surprised to learn that the makers of Charmin toilet paper actually knew their “Please don’t squeeze the Charmin” commercials were annoying. “It doesn’t matter,” they replied, “because people don’t think.” Repetition was all that mattered: people buy what they’re programmed to buy. That was it! I vowed that if Charmin TP were suddenly the only brand available, I’d use old magazine pages (preferably the ones with Charmin ads)! On the other hand, when an ad campaign is truly clever, it’s like finding an unexpected little gift on your desk, a fresh-baked thought-cookie. So, to those advertisers who treat us as though we actually had brains (and funny bones): “Thanks for the cookies!”
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