Four years ago the old Hostess company filed for bankruptcy. But even the preservatives they put in their snacks couldn’t keep them alive. By that November they’d fallen with the last of the autumn leaves. So I scribbled the above cartoon tribute to the company that reinvented bread as a variation on the marshmallow. After all, like every American under 70, I’d grown up with Wonder Bread, Cupcakes, and Snowballs. But my generation was also the first to suddenly shout, “Wait, this isn’t food, it’s plastic!”
Too late, I fear. By now, humans had acquired a taste for plastic. And when, exactly three years ago this week, a resurrected Hostess Brands began
baking manufacturing Twinkies again, people bought. So–with mixed feelings–here’s to the snack that lasts far longer than those who consume it.
“The Twinkie is dead. Long live the Twinkie!”